Wish lists can be a hot button topic: some of us love ’em or hate ’em, for various reasons.
They help DMs in filling out treasure piles, but they risk breaking immersion since they’re an out-of-character aid. They help give both players and DMs a better sense of a character’s and player’s style, but they also risk taking a long time to complete since there’s literally thousands of magic items in D&D to pour through for ideas, fit and inspiration.
Without wish lists, you might risk discovering too much low-use or flat-out useless magic treasure. With them, players might feel entitled to all of them, like they’re order lists.
Still, now that we’ve toyed with wish lists for the first time ever in 4e, there has to be a faster, better way, right?