Are you packing the big three potions in your campaigns? In the midst of a pitched battle, they can mean the difference between the infamous trifecta of dying, unconscious and helpless and a turn filled with spectacular tide-turning heroics.
A Tactical Choice
It’s important to understand the nature of curative or protective magic and potions has changed in 4e. While you’d pack sometimes half-a-dozen or more of potions of cure light/moderate/serious, etc. wounds in the past, and the cleric would pray for just as many each day, there’s no longer fire-and-forget stockpiles of healing magic. The greatest strength of D&D 4e is its wealth of meaningful tactical situations and choices.